Jaeger London: The Powerhouse of Fashion

With a classic femininity and a chic modern style the fashion house of Jaeger has a shirt for every occasion imaginable. This classic collection has luxury written all over it, from effortless details to cool separates there is no other collection to choose. If you’re a stylish fashionista, like so many of us are, then Jaeger London is right up your alley. Take a chance on some of these trademark pieces and enjoy.

Established in London in 1884 Jaeger, a British fashion house, has been at the forefront of British style for over 125 years. The house takes its name from Dr. Gustav Jaeger, a professor of zoology and physiology. By the 1930’s Jaeger became a highly prestigious, luxury brand that continued to explore new ideas such as spearheading the use of new washable fabrics in the 1950’s states fashiongear.fibre2fashion.com. According to jaeger.co.uk, the brand has captured the classic British style with their signature black, ivory and navy color palette, which is incorporated into each collection.

Jaeger is a lifestyle brand with a rich history. It was first presented at London Fashion Week in February 2008 and continues to show at London Fashion Week. Jaeger fashion house is well known for designing contemporary, innovative and stylish women and men’s wear as well as accessories. True to the brand’s heritage, the Jaeger collections continue to incorporate traditional fabrics such as pinstripe, herringbone and tweed states fashiongear. This fashion house was built around the benefits of wearing natural fibers such as merino wool and cashmere and has been associated with all important health-based, animal hair ideas for clothing. It is a modern collection designed for the stylish urban woman. With a signature style of classic British femininity and sophistication the Jaeger collection has a way of putting an unforgettable twist to any outfit by drawing on the brand’s love for simplicity and tailored lines.

Stuart Stockdale, the man behind the design and Jaeger’s design director, graduated in fashion design from Central St. Martins and then gained his M.A. from the Fashion School at the Royal College of Art in London. Stockdale joined the brand in 2008 and is responsible for all elements of Jaeger Design. “Our aim is to combine creativity and innovation with desirability and wearability,” says Stockdale to beautyconfessional.net “we wanted to produce pieces that were both catwalk-worthy and that women really want in their wardrobes”. This urban collection mixes bold graphic prints which builds on Jaeger’s love for graphic patterns and modern cuts good enough for the fashion forward, confident woman of no particular age. “For me, it is not about a particular muse or idealized woman. My ideal customer is any woman with a sense of style and personality-I love to see someone make a piece their own, adding their own character to a look” says Stockdale.

The Jaeger fashion house has created clothing for the modern stylish woman for the past 125 years and they don’t seem to be calling it quits anytime soon. Jaeger is sold in Australia, Europe, Japan, the Middle East, North and South America and they continue to expand in the UK and also online. The Jaeger brand currently sells for about 70-300 Euro, which is about 95-400 us dollars. As long as celebrities such as Cary Grant, Madonna and Victoria Beckham continue to dress from head to toe in the Jaeger London brand they will continue to have great success for the next 125 years with out a doubt.

-Anjelica Duggins