Temperley London: London Luxury

When you’re walking down the street, what kind of woman grabs your attention? Does she have a classic style or is she a trendsetter? Is she brave and bold with her choices or is she the type of woman who chose just the right ensemble for today that would still look amazing tomorrow? A woman who rocks the Temperley London brand is a mix of both sides of the spectrum. She is a chameleon of fashion with a respect for the classic looks as well.
Ever since the line’s debut at the 2000 London Fashion Week, Temperley London has been a top name in the fashion industry. Alice Temperley, the brand’s creator never thought of a career in fashion. At age eleven she would use fabric that she bought from local markets of her hometown, Somerset, England, and drape her body with the fabric, pretending that she was a movie star. She tells http://www.telegraph.uk.com/, “I like the things around me to be beautiful and slightly dreamy, with a feeling of worldliness. Because of that I never thought I’d end up just working in fashion – it was more about a vision of the world that I had.” That same whimsical mindset still inspires her to do what she does today.

Temperley London’s website, describes her line: “Alice Temperley’s timeless, feminine designs combine meticulous detail and embellishments with an English eccentricity and personality drawing on everything British; Temperley is the modern day ‘Cool Britannia’.” The line has made such an impression that Temperley London was one of the designers considered for Kate Middleton’s wedding dress. Although the label wasn’t chosen, Pippa Middleton wore a green Temperley London dress the evening after the wedding. This caused a wave of pandemonium for the line. She boldly states, “I wasn’t going to start trying to capitalize on that,” in reference to being the new “it” label amongst fashonistas worldwide. Alice’s same mentality towards being a lasting name crosses over in her designs as well. “I’ve never tried to be trendy, because if you try to be trendy you’ll always end up falling out of trend.”
Temperley London has been worn by actresses Scarlett Johansson, Emma Watson and Kiera Knightley on the red carpet. The brand is also known to be “celebrated” by Anna Wintour, the woman behind Vogue Magazine. Rightfully so, this line is for the chic and an expert in fashion. The designs are simply exquisite. There are the classic silhouettes that reflect a nostalgic British character and then there are those pieces that share the same high quality with respects to a more modern time. The fabrics used are just as splendid as the designs that they drape. Not just any woman can rock a Temperley London look. She should be confident in herself and know how to walk down the street with her head held high. The price range of the label matches the rich theme of Temperley London. This luxury label is expensive. But as the saying goes, “You pay for luxury.”
The idea behind the brand is consistent. “While constantly being expanded in breadth, the House of Temperley always stays true to its philosophy; appreciating what women want with creations that exist outside of the trend of the moment and always flavoured with a sense of Alice’s individual ‘magpie’ style.“ Alice Temperley of Temperley London wants her label to promote a lifestyle of luxury not a moment of popularity. It seems that she is getting exactly what she desires: Staying Power.

-Shantice Edwards