The 90s era of hip-hop saw artists like Tupac, Notorious B.I.G., Snoop Dogg, and many others rise to stardom. The slow, melody-heavy nature of gangsta rap echoed through speakers across the country, with listeners hungry to learn more about these soon-to-be cultural icons. Artists like Notorious B.I.G, Nas, and Jay-Z repped the east coast while Tupac and Snoop Dogg occupied the west coast. With a music scene that was untamed and relentless, 90s hip-hop needed someone capable of documenting the rough-rider era. That, someone, was Photographer Chi Modu.
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