Making a professional career in skateboarding is incredibly difficult, but adjusting your career from a sport that you have been immersed in since you were a child, to focusing on a brand new industry can be even more challenging. This was the case for Alex Olson, a famous skateboarder who has been all over the world, skating for fun and competition. His fashion sense has always been there at the back of his mind, but it wasn’t until recently that he felt inspired to branch out into fashion.