As an essential destination for creatives, Austin, Texas blossomed last week as South by Southwest stormed through the streets of the 10th largest city in Texas.  The city was transformed into one huge venue filled with music, art, film screenings and festival goers.From party buses with European bands inviting strangers from the street to jam to high-end clothing stores hosting secret acoustic sets with some of America’s best up and coming artists, 2024’s SXSW was nothing short of a week-long party. Almost every store downtown was transformed into a venue, and festival-goers were filling the streets of Austin, weaving through stores, bars, to listen to artists and bands. 

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Standing on stage at Bridgestone Arena in Nashville, Tennessee, an unlikely country star with a unique rise to the top delivered one of the most inspirational speeches of 2023. Country artist Jelly Roll who has been named “New Artist of the Year” at the 2023 CMA awards, accepted his award with teary eyes and a message. 

“There is something poetic about a 39-year-old man winning ‘New Artist of the Year.’ I don’t know where you’re at in life, or what you’re going through, but I want to tell you to keep going. I want to tell you success is on the other side. I want to tell you it’s gonna be okay. I want to tell you that the windshield is bigger than the rearview mirror for a reason because what’s in front of you is so much more important than what’s behind you,” Jelly Roll said as he accepted his award. 

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Creating music that transports you to a strip downtown. There’s music flooding out from every building, girls laughing while crossing the street, and a light breeze hitting your face. 

Kenya Grace has spent the last four years making a name for herself. Inspiring listeners to both reflect and dance, Grace has created the perfect blend of vulnerable lyrics and vibey backtracks with beats that boost your mood. 

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Savannah McConneaughey, like most five year olds, became enamored by the catchy songs from Disney’s Frozen. Van Van learned the songs, singing and dancing in her living room while her parents watched her fall in love with performance. Her parents, Reggie and Tikenjna McConneaughey, knew their daughter had talent from the moment she learned how to talk, and they started to post videos of her singing on social media. “I was like ‘yo this little girl’s amazing,” said Reggie McConneaughey,” in an interview with NPR

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