For quite some time, Atlanta has been the ideal representation of affluence in the black community in the south. The rich history of thriving black businesses and black moguls is reflected throughout the music and film industry, and seeps into every aspect of black culture. There are numerous prominent black figures in the fashion and food industries, developing tech companies, etc. It’s such a welcoming environment for black business owners because of the various avenues being navigated. Atlanta has become a melting pot for black businesses. So it was an easy choice for Tristan Walker to make ATL the home of his beauty brand, Walker & Co.