SXSW: Austin’s Biggest Block Party

As an essential destination for creatives, Austin, Texas blossomed last week as South by Southwest stormed through the streets of the 10th largest city in Texas.  The city was transformed into one huge venue filled with music, art, film screenings and festival goers.From party buses with European bands inviting strangers from the street to jam to high-end clothing stores hosting secret acoustic sets with some of America’s best up and coming artists, 2024’s SXSW was nothing short of a week-long party. Almost every store downtown was transformed into a venue, and festival-goers were filling the streets of Austin, weaving through stores, bars, to listen to artists and bands. 

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Noah Lyles: The Year of 4 Gold

Lined up with seven other racers and having a slow start, he quickly surpassed the three others ahead of him, winning the Boston World Athletics Indoor Tour Gold’s 60 meters by 0.01 seconds. At just 26-years-old, Noah Lyles holds an Olympic bronze medal, six world titles, and four Diamond League Final trophies.

Lyles was originally a gymnast, but at age 12, he decided that he wanted to pursue a career in track instead. He attended T.C. Williams (now Alexandria City) High in Alexandria, VA, and after graduating was set to join the track team at University of Florida. Ultimately, he did not end up going to college, but instead signed with his current team and began his pursuit into the Olympic Games.

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Jelly Roll: Success on the Other Side

Standing on stage at Bridgestone Arena in Nashville, Tennessee, an unlikely country star with a unique rise to the top delivered one of the most inspirational speeches of 2023. Country artist Jelly Roll who has been named “New Artist of the Year” at the 2023 CMA awards, accepted his award with teary eyes and a message. 

“There is something poetic about a 39-year-old man winning ‘New Artist of the Year.’ I don’t know where you’re at in life, or what you’re going through, but I want to tell you to keep going. I want to tell you success is on the other side. I want to tell you it’s gonna be okay. I want to tell you that the windshield is bigger than the rearview mirror for a reason because what’s in front of you is so much more important than what’s behind you,” Jelly Roll said as he accepted his award. 

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