Somewhere roaming the streets of Atlanta you can find Rich Montgomery, commonly known as FRKO, a name taken from shortening his other nickname, Freako Rico, talking to everyone and experiencing life in a way that suits his specific style. He’s probably riding a BMX bike and carrying around a Four Loco. You would never know that he was an accomplished and classically trained artist from first glance, but that is exactly what he is, although his art isn’t necessarily what someone would describe as “classic.”

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Fans of Seinfeld probably recall that classic moment when George Costanza frantically screamed, “Vandelay! Vandelay! Say Vandelay Industries!” Although George concocted this company as part of an unemployment scheme, it inspired the creation of an actual business. As a huge Seinfeld fan myself, I was pleasantly surprised to learn of this company’s existence. Whereas the fictitious Vandelay Industries manufactured latex, the real-life enterprise, spelled Vandal-A Industries, specializes in street wear fashion. With an impressive catalog and high-profile clients, Vandal-A isn’t just a punchline—it’s real, and it’s spectacular.

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