In the days of yore, the year 2006, print in the fashion media world was king. Online magazines, editorials, and newsletters weren’t as prevalent and essential to the fashion publishing industry as they are today. That was until a writer, and an editor working for Elle Fashion Magazine decided to follow their dreams and pursue a bold new endeavor.

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Each year, fashion designers gather in New York to showcase their latest collections, and  media representatives flock to the events, eager to catch a glimpse of the upcoming season’s trends. What started in 1943 as an outlet for American designers to compete with the fashion moguls in France has turned into the largest, most anticipated fashion event in the world.

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Broken streets and abandoned buildings overgrown with plants are the music video’s backdrop for rock band Hello Mary and their song "Evicted." Admittedly, the title is easy to associate with the environment. Less like the typical image you have in your head when you think of glamorous New York City, the scenery is more reminiscent of an amateur video from the 90s. At first glance, this provocativeness doesn't seem to fit the three doll-like girls who let the camera accompany them on their musical foray. 

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