There is something universally exciting about standing in a crowd with thousands of other people, waiting with anticipation for your favorite artist to walk out onto the stage and begin to perform all of your favorite songs you have been listening to for years.
According to the Trap Music Museum and Escape Room located in Northwest Atlanta, the word “Trap,” is defined as structures, zones, or capacities where narcotic suppliers prepare, operate, and distribute their product; a place where one hustles and grinds for financial gain to change one’s circumstances.
Some of his most popular songs over the past three years include “No Type,” “Black Beatles,” and “Unforgettable.” Khalif Malik Ibn Shaman Brown, otherwise known as Swae Lee, has been working in the music business since he was about fourteen, and pretty soon he will become a household name. The Inglewood, California native is twenty-three years old and he began making music with his brother, Aaquil Ibinshaman Brown aka Slim Jxmmi, as well as a family friend Bobo Swae, forming the group called Dem Outta St8 Boyz.
Later, the group’s DJ, DJ Swae, put them in touch with P-Nazty, a producer for Mike Will Made It’s record label, EarDrummers. Shortly after Swae turned eighteen, he, his brother, and DJ Swae moved to Atlanta, where Swae began observing and experimenting with the more professional side of the music business. Unfortunately, after a while, they ran out of money and had to move back home, causing Dem Outta St8 Boyz to disperse.
This year sparked the beginning of Swae Lee establishing himself separately from the group, being featured on singles like “Drinks On Us” with Future and The Weeknd, “Burn Slow” with Wiz Khalifa, and “Nightcrawler” with Travis Scott and Chief Keef. In 2016, he was featured on tracks like “Yacht Master” by 2 Chainz and “Ball Out The Lot” by Bobo Swae. It was in this year that Swae got his first co-producer credit with “Pussy Print” by Gucci Mane featuring Kanye West. He also achieved a major feat, having written the hook for Beyonce’s “Formation.” “I make a lot of songs, so I’m just thinking that this is another song. A couple months later, Mike tells me that Beyoncé wants it. I couldn’t imagine!” Swae reveals in a Fader interview.
She's well-known nationwide as a “serial entrepreneur.” While some users just copy and paste the hashtag or rock the tee, Mychel “Snoop” Dillard puts in work. Snoop writes the business plan, executes her vision and builds from the ground up; developing avenues that reflect her goals along the way.