BCBGMAXAZRIA, a common name on runways, red carpets, and my credit card statements, is the product of none other than Max Azria. Originally from Tunisia and the youngest of six children, he and his family relocated to France where he completed the majority of his studies. Paris was where Azria acquired his taste and inspiration to begin working on designing women’s fashion there. Eleven years later he moved to Los Angeles to open up his own chain of boutiques called Jess. It wasn’t until 1989 that he launched what we all know today as BCBG.