Korean Pop music, or K-Pop rarely reaches global success, so when a group in that genre beats out the likes of Justin Bieber, Ariana Grande, and Selena Gomez for an award, it’s a pretty huge deal, regardless of what the award is for. This is how powerful a cult-like following can be in music.
Singers emerge from all corners of the world, with different backgrounds, stories, and sounds. Technology and social media are evolving so rapidly, that it’s no surprise that many aspiring music artists were discovered on YouTube after posting covers of well-known songs.
The story is similar for 19-year-old Shawn Mendes, but he put a slightly different twist on it. In 2013, when the entertainment network Vine was at its peak, Mendes began posting six second clips of him singing on the app. After a childhood full of classes for acting, performing, and entertaining, singing came easily to Mendes. The self-taught guitarist gained millions of followers and garnered the attention manager Andrew Gertler who signed Mendes to Island Records in just a few months. His first single, “Life of the Party” was released in 2014 on the label.
Everyone can relate to the nervousness and excitement of young love, but one song in particular, is able to take this indescribable feeling and put words to it. The bubbly, R&B song, “Boo’d Up” has taken the charts and the radio by storm this summer. Its catchy chorus and engaging lyrics make it impossible to escape, whether it is being played on the radio or stuck in your head, making the song top the Billboard’s Emerging Artists chart.