Despite the exhausting abnormality of 2020, this strange year does have its purpose. Instead of being complacent, many artists have found innovative ways to share their creations and visions. 

One rapper in particular, though, was already prepared for this paradigm shift. Making “purpose popular” is Tobe Nwigwe’s simple yet thought-provoking motto. During a time where finding purpose is necessary for mental health, this Nigerian-born, Houston-raised rapper has fans and other artists alike looking to him for encouragement.