In 2011, administrators at Culver City High School in Los Angeles warned students that wearing FuckThePopulation clothing to class would result in confiscated merchandise or suspension. Zac Clark along with his business partners; Yamen Sanders and Maurice Myles were all seniors who attended the LA high school and founded the streetwear clothing line as a way to counter the oppression due to the norms and standards society has put in place. Although they ran the name under KCUFTHEPOPULATION to avoid these problems at their high school, administrators still sent out an automated phone message to students informing them that wearing any FTP would result in consequences. 

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