There is a very subtle but important distinction between sound and noise. In many situations, the two words are identical. When it comes to music, however, the connotation associated with noise is far more negative. Even the dictionary definition of noise is “a sound that lacks agreeable musical quality, or is noticeably unpleasant." Why is it, then, that there are entire music genres dedicated to noise? Harsh noise, noise pop, and noise rock might all sound unappealing or even ironic, but the truth is that there are few genres that can match their intensity and innovation. Innovation is key here, and it’s why noise rockers HEALTH have remained a powerhouse for 15 years.