In early May news broke of Dr. Dre’s promise to become the first billionaire of hip-hop. Twitter, Facebook, Instagram and every media site was all a buzz about the history that was to be made through the likely sale of the headphone and speaker company, Beats Electronics. Owned by American record producer, rapper and entrepreneur Andre Young better known by his stage name Dr. Dre and record & film producer, best known for co-founding Interscope Records, James “Jimmy” Iovine, the sale of Beats Electronics to Apple Inc. for a whopping $3.2 billion is definitely worth talking about.
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Athletes these days (especially high profile ones) have brands that they are responsible for. The Lebron James and Peyton Mannings of the world already need more hours in a day for all of the things they set out to achieve on the field and on the court as it is. Throw in the business goals they want to accomplish, and it’s impossible not to wonder how they manage to keep themselves sane. Here’s a secret, the same tactic that they utilized to get a ring also works in business. It’s all about teamwork. Lebron, the consummate unselfish teammate and epitome of the phrase “leader of his team,”benefits from having a similar leader of his brand. That guy is his longtime friend and business partner, Maverick Carter.