When Kendrick Lamar told us, “I got loyalty, got royalty inside my DNA,” most of us assumed he was talking about Black people having rich African roots.  It served as an anthem for quite some time, and  a part of his Pulitzer Prize winning album - garnering high praise from the masses. 

But what if this was a deeper, double entendre? What if the hidden meaning wasn’t about our culture, but was a more personal connection with him and his family? Could that hook be referring to his relationship with his cousin Baby Keem?  

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Kendrick Lamar is undeniably one of the generation’s best artists in any music genre. He continues to raise the bar for the competition, as he meshes his different flows and cadences with elite storytelling. On Friday, May 13th he released his fifth studio album, Mr. Morale & The Big Steppers. 

Kendrick also released a precursor to the album that sparked a major buzz, coupled with a video that was pretty deep to digest. But, we’ve come to expect that from someone who takes their craft as seriously as Kdot. 

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“Honestly, this is so much bigger than me,” 20-year-old Khalid said as he accepted the 2018 Billboard Music Award for “Best New Artist.” “This is for the youth, the young believers and all the dreamers out there. Do not listen to negativity. The only person in the way of your future is yourself.”

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