Band of Outsiders is a preppy clothing line. But hold your horses, shouldn't their brand be named something like ‘band of insiders,’ due to the fact that top designers tend to be elitist and make their clothing for the in crowd? After all, fashion is all about setting the standard for what everyone should be wearing.

However, this is not the case for Scott Sternberg’s brand. His company seeks to be something other than fashion. By paying homage to the classic American preppy style, Band of Outsiders doesn’t overtly hit you over the head with flamboyant colors, plunging necklines and big shoulders. Rather, they casually understate their uniqueness through ironic pop culture references that are consciously veiled within their marketing materials and the design of the clothing. Sternberg is the whispering rebel behind this preppy movement and his focus is on a careful hand in the production of his garments. His sardonic vibes have gathered quite a following, including celebrity fans Kirsten Dunst, Aziz Ansari and Karlie Kloss, while obtaining a new idea of preppy.