New York has always been a major player in fashion for the hip-hop community. From  the countless clothing brands birthed from up top, to fashion designers looking to participate in New York Fashion Week as an official stamp of approval, or being shouted out in a song by one of New York’s very own rappers or singers, the city that never sleeps often breathes life into clothing brands.

Lyfestyle is one of the brands that was birthed in NYC, and the world is awakening quickly to the authentic brand.