BCBGMAXAZRIA, a common name on runways, red carpets, and my credit card statements, is the product of none other than Max Azria. Originally from Tunisia and the youngest of six children, he and his family relocated to France where he completed the majority of his studies. Paris was where Azria acquired his taste and inspiration to begin working on designing women’s fashion there. Eleven years later he moved to Los Angeles to open up his own chain of boutiques called Jess. It wasn’t until 1989 that he launched what we all know today as BCBG

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Maxi skirts, jumpsuits, and the little black dress are just a few main staples of the modern fashion world, especially in America. Along with these, bodycon dresses are a major item among consumers. This type of dress was pioneered by French fashion house Herve Leger.

The late fashion designer Herve Leroux founded Herve Leger in 1985 after working at Fendi and Chanel in the late 70s. The bodycon, or “bandage,” dress came into abundance in 1990 from his own invention. The popularity of these dresses spread quickly, primarily among celebrities, and are still in major demand today. The concept of the dress is to contour the female body, rather than draping it in fabric.

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