Whether it be on the infamous first Monday of May, the endless red carpets of the awards show circuit, or the prestigious runways of New York Fashion Week, every enthusiast looks to the most iconic fashion events of the year to discover the hottest new designers and the brands they represent. 

Labeled “One to Watch” by Women’s Wear Daily and a “key player in fashion” by Paper Magazine, Colin Locascio’s bold pieces have been taking the fashion world by storm since he launched his own eponymous womenswear brand just a few years ago. 

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Each year, fashion designers gather in New York to showcase their latest collections, and  media representatives flock to the events, eager to catch a glimpse of the upcoming season’s trends. What started in 1943 as an outlet for American designers to compete with the fashion moguls in France has turned into the largest, most anticipated fashion event in the world.

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The first image on luxury-brand social media manager Candace Marie Stewart’s website is of her clothed in all-white with cowrie shells threaded into her elaborately coiffed braids. There are a regal quality and quiet repose to the way she carries herself which complements her eclectic street-style. Her appearance is bold, striking, and dignified, which seems only natural for someone who has masterminded unique social media campaigns for the luxury department store Barney’s New York and Italian luxury brand Prada

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New York has always been a major player in fashion for the hip-hop community. From  the countless clothing brands birthed from up top, to fashion designers looking to participate in New York Fashion Week as an official stamp of approval, or being shouted out in a song by one of New York's very own rappers or singers, the city that never sleeps often breathes life into clothing brands.

Lyfestyle is one of the brands that was birthed in NYC, and the world is awakening quickly to the authentic brand.

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