Of any televised event throughout the year, it can be argued that the Super Bowl is, for Americans, the most ubiquitous. With nearly 130 million viewers, the Feb. 9 Super Bowl LIV saw a record-setting turnout. Most of the attention fell on its stars–the dozens of celebrities, the Kansas City Chiefs’ Travis Kelce and his superstar girlfriend Taylor Swift, and the electric halftime performance by Kendrick Lamar.