South Korea is getting more credit in the mainstream media as its music, food, and fashion gain popularity. Along with the rise of k-pop and Korean restaurants opening in several major cities, the fashion of South Korea is making an imprint in mainstream cultural norms. The street wear has made its way into prestigious fashion shows like Seoul Fashion Week. The public has the opportunity to get a close up view of some of the greatest fashions to hit the runway thanks to Korean fashion photographer Kyunghun Kim.