The 90s era of hip-hop saw artists like Tupac, Notorious B.I.G., Snoop Dogg, and many others rise to stardom. The slow, melody-heavy nature of gangsta rap echoed through speakers across the country, with listeners hungry to learn more about these soon-to-be cultural icons. Artists like Notorious B.I.G, Nas, and Jay-Z repped the east coast while Tupac and Snoop Dogg occupied the west coast. With a music scene that was untamed and relentless, 90s hip-hop needed someone capable of documenting the rough-rider era. That, someone, was Photographer Chi Modu.

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Dream Hampton is many things: a writer, a cultural critic, a social activist, a community organizer, and an award-winning filmmaker. There’s something about Dream and her work that makes you pay attention. It might be her fearlessness and fighting spirit, almost as if she was born to speak out and stand up. After all, she’s named after Dr. Martin Luther King, Jr.’s famous “I Have a Dream” speech. Although she spells her name in lowercase out of humility (and in homage to feminist Bell Hooks and poet E.E. Cummings), her legacy is larger-than-life. 

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New York has always been a major player in fashion for the hip-hop community. From  the countless clothing brands birthed from up top, to fashion designers looking to participate in New York Fashion Week as an official stamp of approval, or being shouted out in a song by one of New York's very own rappers or singers, the city that never sleeps often breathes life into clothing brands.

Lyfestyle is one of the brands that was birthed in NYC, and the world is awakening quickly to the authentic brand.

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