With the COVID pandemic keeping us static, have you been listening to your old favorite music? Or trying to find something new? If so, superproducers Swizz Beatz and Timbaland have got you covered. In late March, the duo created the Verzuz series, an Instagram LIVE battle of hits between two established artists (or groups) meant to remind and educate people about some of the greatest hip-hop and R&B artists and, in the short time since its inception, Verzuz has drawn hundreds of thousands of fans.
Imagine that it is the early 2000s and there is a video playing on a television screen called “Supa Dupa Fly,” produced by the hottest musical genius of the time, Timbaland, is bumping in the background. There is a woman dressed in a black, inflated, trash-bag like garment, doing eccentric dance moves. There are background dancers moving to the entrancing hip-hop beat, with flashing lights that one could not miss. The chorus: “Me, I’m supa dupa fly,” is repeated by the rapper, who at the time way ahead of her time. Her larger than life clothing, lyrics, and attitude proved to be a true revelation of who the artist would become.
Too often fans and the media have this habit of proclaiming that an artist has fallen off. This may be true but no one takes into account what that individual may be doing behind the scenes. We get so caught up in visibility and the idea that if we don’t see something it didn’t happen. I’ve witnessed this especially when it pertains to the music industry.