There aren’t very many people who have worked with nearly every superstar in hip-hop and R&B, especially during the 90s and early 2000s. However, So So Def  CEO Jermaine Dupri is an exception to the rule. From discovering his own artists like Kris Kross, Usher and Bow Wow, to working with fellow hip-hop heavyweights in the game like Jay-Z and Ludacris, to R&B and Soul royalty group Xscape, Mariah Carey, and the late Aretha Franklin, Jermaine Dupri’s hands have touched hit after hit for nearly 30 years. His name deserves to be mentioned among today’s well-known hip-hop moguls like Diddy,  and Dr. Dre.

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Alaya “Lay Lay” High, 11, preps by applying a fresh coat of lip gloss and delivers heat with the confidence of a seasoned rapper. She demonstrates raw talent through viral Instagram videos of her sitting in the front seat of her father’s car, spitting bars over famous beats like BlocBoy JB’s track “Shoot.”

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