The name Heron Preston lends itself to creativity. The name doesn’t exactly scream stockbroker, construction worker, or accountant; instead, it recalls inspired vocations, like fashion, art, or music. Initially, he was known as Heron Johnson, but then the fashion designer started his first clothing line in high school and switched his last name to Preston, as he believed it sounded more “regal.”
Fashion designs begin on a blank “canvas.” Creative concepts and immaculate fabrications spring free from artistic minds to the pages of glossy magazines and lithe runway models. Conventional luxury fashion brands are often perceived as the only type of fashion with well-defined and conceptualized meanings. Street wear fashion is the fastest growing trend in recent years. Designers clamor to reach the young celebrity, millennial market of fashion consumers. Virgil Abloh, creator of luxury street wear brand Off-White, perfectly connects with youth culture and high-end fashion figures through his polished but gritty designs. Off-White is the amalgamation of brazen fashion and highly-imagined concepts.