Athletes these days (especially high profile ones) have brands that they are responsible for. The Lebron James and Peyton Mannings of the world already need more hours in a day for all of the things they set out to achieve on the field and on the court as it is. Throw in the business goals they want to accomplish, and it's impossible  not to wonder how they manage to keep themselves sane. Here's a secret, the same tactic that they utilized to get a ring also works in business.  It’s all about teamwork. Lebron, the consummate unselfish teammate and epitome of the phrase “leader of his team,”benefits from having a similar leader of his brand. That guy is his longtime friend and business partner, Maverick Carter.