It's hard to find out where a cultural phenomenon starts. Out of nowhere, something popular occurs and before we know it, almost everyone is on the bandwagon. But how does it all begin? Steve Stoute has worked in all aspects of the culture industry from music to advertising - he has discovered and defined a cultural brand.

What kind of experience makes him the cultural guru he's come to be? Here's a track record:

Stoute was an executive at record labels for nine years. He was president of the Urban Music division at Interscope/Geffen/A&M Records. Before that, Stoute was president of Urban Music at Sony Music Entertainment. 

“I know what it feels like to be in love, to yearn for someone, to miss someone, to lose someone. That feeling shouldn’t die with the times.” - Kevin Ross

The R&B music genre was made popular by musicians who are veterans of the heartwarming - and heart wrenching - feelings that come with love. However, no matter how many times we hear a love song, the topic is always made new by artists like Kevin Ross, who have their own story to tell and a heartfelt voice to back it up.

Most of us are familiar with top music artists such as Cardi B and Megan Thee Stallion and their Billboard Top 100 tracks “Bodak Yellow,” “I Like It,” and “Savage.” We turn up the volume and hit repeat, just to feel the beat move through our bodies, but who is behind crafting these magical tracks that bring the lyrics to life and transmit energy through the speakers into our dancing souls? 

J White Did It, is the producer behind the magic. 

So how exactly did he do it?