It's hard to find out where a cultural phenomenon starts. Out of nowhere, something popular occurs and before we know it, almost everyone is on the bandwagon. But how does it all begin? Steve Stoute has worked in all aspects of the culture industry from music to advertising - he has discovered and defined a cultural brand.

What kind of experience makes him the cultural guru he's come to be? Here's a track record:

Stoute was an executive at record labels for nine years. He was president of the Urban Music division at Interscope/Geffen/A&M Records. Before that, Stoute was president of Urban Music at Sony Music Entertainment

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“I know what it feels like to be in love, to yearn for someone, to miss someone, to lose someone. That feeling shouldn’t die with the times.” - Kevin Ross

The R&B music genre was made popular by musicians who are veterans of the heartwarming - and heart wrenching - feelings that come with love. However, no matter how many times we hear a love song, the topic is always made new by artists like Kevin Ross, who have their own story to tell and a heartfelt voice to back it up.

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The ability of a record to go viral has been tremendously boosted with the emergence of TikTok. Typically, the process behind making a hit song entails a recording studio, a producer, and hours of dedication needed to find the perfect sound. However, the term “DIY” is becoming more and more of a trend in the industry as of recently. For 20-year-old PinkPantheress, making hits in the halls of the University of the Arts London college has laid the groundwork for her stardom.

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The belief in one’s self is an essential part of our success. You have to first believe in yourself and your abilities before you achieve true success. As the legendary tennis player Arthur Ashe once said, "One important key to success is self-confidence. An important key to self-confidence is preparation."  Thirty-five-year-old Priya Ragu, a Sri Lankan singer and songwriter, realized this just a few years ago. For a long time, she wanted to share her music with the public, but admitted that she wasn’t too sure of herself at first. 

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Most of us are familiar with top music artists such as Cardi B and Megan Thee Stallion and their Billboard Top 100 tracks “Bodak Yellow,” “I Like It,” and “Savage.” We turn up the volume and hit repeat, just to feel the beat move through our bodies, but who is behind crafting these magical tracks that bring the lyrics to life and transmit energy through the speakers into our dancing souls? 

J White Did It, is the producer behind the magic. 

So how exactly did he do it?  

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Popular country music artists often follow a similar path, one which includes moving to Nashville, writing music, and the eventual pursuit of a career with hopes of grand success. This process is challenging, to say the least, and is not meant for the faint of heart. For Kentucky-native Elvie Shane, five long years were spent in Nashville before a trend on TikTok using his song changed his life forever. 

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