In her latest pop single, “Motivation” break out star, Normani, produces a vivid nostalgic sound of the late 90’s early 2000’s era. In what can best be described as a masterful audio-video achievement, the music video for the single is a labor of love that pays homage to Normani’s childhood dreams in a way that is fun, sexy, energetic, and only the beginning of what this former girl group member is capable of. 

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It’s not often that I hear new artists that put me in the mindset of that old south, soulful hip-hop. I’m talking about the way you feel when someone like Big K.R.I.T spits on a track, and you can almost smell granny’s collard greens and candied yams on the stove, and hear the grease popping from the fried chicken or catfish in that cast iron skillet. Music artists that would bring you back to a time when you had to drink the water out the hose because you knew if you went back inside, you’d have to stay. You know, before central air was a regular household appliance.

When only granny’s room and the kitchen had A/C, and you weren’t allowed to go in either room and chill. So you’re stuck in the family room with the oscillating fan, trying to sit as close as possible for that 1.75 seconds of cool air. It’s a nostalgic feeling taking me back to some of the best times of my childhood that only certain artists can tap into.  

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Imagine that it is the early 2000s and there is a video playing on a television screen called “Supa Dupa Fly,” produced by the hottest musical genius of the time, Timbaland, is bumping in the background. There is a woman dressed in a black, inflated, trash-bag like garment, doing eccentric dance moves. There are background dancers moving to the entrancing hip-hop beat, with flashing lights that one could not miss. The chorus: “Me, I’m supa dupa fly,” is repeated by the rapper, who at the time way ahead of her time. Her larger than life clothing, lyrics, and attitude proved to be a true revelation of who the artist would become.

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