By now, even the most casual internet users are familiar with the phenomenon of Squid Game. The dystopian survivalist series became Netflix's most-viewed show of all time and was watched by more than 140 million households. Viewers of the show fell in love with the North Korean defector played by Hoyeon Jung. As the series becomes more popular, so has Jung, who is now the most-followed South Korean actress on Instagram with 23.8 million followers. 

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Luxury leather handbags, fair trade, and ethical standards strike a movement across oceans with a burst of philanthropy and a dash of couture in a brand called Behno, founded by Shivam Punjya. 

Behno means sister in hindi and gujarati, the native language of many of the companies’ garment workers. The idea was to bring about a collectiveness in their mission, and honor the working women in a humanitarian way rather than a degrading way; they are sisters, family, a community sharing experiences and parallel lives. For Shivam, it was the business model and factory implementations that struck his vision first, the fashion design work laid out secondary like a path beneath his every footstep. 

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