“When I started my first business,” entrepreneur Cher’Don Reynolds explains, “I simply wanted to put messages of empowerment and celebration on shirts. I wanted customers to have the option of glitter, rhinestones and different colors.” But it didn’t take her long to find out that what she wanted didn’t quite fit her start-up budget.

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“What’s most important to me is to be relatable. I don’t want to be out of reach, I want people to know that I am a regular person…I’m not out here to compete with anyone.

I’m going to try to outdo myself every single time.”

-Baj

Introverted, laid back and down to earth, she is the epitome of a “girl next door.” At 5’4 and 125 pounds, the singer/dancer/songwriter is simple and low key, embracing her very own authentic flavor and style.

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