Chester, Pennsylvania is a small city, with a population of a little over 30,000 people. It has a pretty rich history of basketball, starting with hall of fame University of Wisconsin men’s basketball coach, Bo Ryan. Several current and former NBA players also call the location home, including Jameer Nelson, Tyreke Evans, and Derrick Jones Jr. of the Miami Heat to name a few. There’s also been some dope hip-hop contributors who hail from the area, like Roc Nation’s Jahlil Beats and one of Big Sean’s favorite keyboardist/producer, Amaire Johnson.

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Steven Victor sees the music industry as more than just a numbers game. In the world of Spotify streams and YouTube views, he needs to see the artist as more than just their statistics. As Def Jam’s executive vice president and head of A&R (Artists and Repertoire), Victor is always on the lookout for new talent. He oversees a staff of 20 people responsible for A&R. Together, they’re in charge of the task of finding each new breakout artist the label signs.

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