Diddy

Benjamin Kickz: Sneaker Don

What makes an entrepreneur successful? A bachelor's degree? Financial support from investors? Being over the age of 16? While all of these qualities do have their benefits, none are required to make a beginning or significant lunge into any field of business. Sometimes the only initial trait for growth that you need is passion. 

Benjamin Kickz (Kapelushnik), known as the “Sneaker Don” is a sneaker resale entrepreneur who began his career at 16 years old. Benjamin Kickz loves sneakers,  particularly the really expensive and exclusive sneakers his father classifies as “dumb.”

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Kaito Araujo: Capturing Black Excellence

The personal lives of celebrities will eternally be the subject of great curiosity for the majority of humanity who spend their lives out of the spotlight. For those under it, their existence is poked and prodded from the removed medium of tabloids and reality television. Regardless of whether the information is true or false, people of all identities find themselves snagging the latest issue of People at the grocery store checkout counter. Monumental events in a celebrity's life, such as a wedding or a fiftieth birthday celebration, have a tendency to be more heavily guarded from the press. This results in a hyper fixation on the event by the press as speculative articles flow alongside an equal number of stories about pathetic paparazzi who broke their leg trying to jump a ten-foot tall fence so they could snap Kim Kardashian saying, “I do!” on camera. 

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ǝʃʎʇsǝɟʎ⅂: The Right Side

New York has always been a major player in fashion for the hip-hop community. From  the countless clothing brands birthed from up top, to fashion designers looking to participate in New York Fashion Week as an official stamp of approval, or being shouted out in a song by one of New York's very own rappers or singers, the city that never sleeps often breathes life into clothing brands.

Lyfestyle is one of the brands that was birthed in NYC, and the world is awakening quickly to the authentic brand.

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Slick Woods: Smashing the Mold

Serendipity.

Serendipity is defined as an aptitude for making desirable discoveries by accident or good fortune and luck. It is can be a chance meeting of love, wealth or opportunity. 21-year old model Slick Woods had a serendipitous meeting of her own at a Los Angeles bus stop in 2016 when she was discovered by British male model Ash Stymest. The meeting was completely random but it changed her life. "It was literally the luck of the Universe. My energy, my positive energy pulling things towards me. I'm on Law of Attraction. I just feel like I definitely did that for myself. When I was hungry, nobody fed me. I definitely just lucked up. I just do this to show people that luck is a real thing. It really is," Woods said in an Urban Outfitters blog interview.

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