During the Super Bowl LVII Halftime show in 2023, Rihanna descended from the sky and sang her most beloved hits. Baby bump aside, her all-red number grabbed all the attention, including her shoes: designed by Salomon, from the brand’s recent collaboration with Maison Margiela. She first wore the brand in 2019, correlating with the brand’s rising popularity within streetwear culture. 

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Denma Gvasalia is an esteemed name in the fashion world. Working originally with Maison Margiela and Louis Vuitton, and later becoming the creative director for Balenciaga, Gvasalia has garnered quite a name for himself over the years. However, of his contributions to the fashion world, the most important might be Vetements, a brand known for subverting fashion expectations and taking streetwear in a new direction. He co-founded the brand with his brother Guram Gvaslia in 2014, with Guram as the CEO, and Denma as the creative director.

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