Vetements: Subverting the World of High Fashion

Denma Gvasalia is an esteemed name in the fashion world. Working originally with Maison Margiela and Louis Vuitton, and later becoming the creative director for Balenciaga, Gvasalia has garnered quite a name for himself over the years. However, of his contributions to the fashion world, the most important might be Vetements, a brand known for subverting fashion expectations and taking streetwear in a new direction. He co-founded the brand with his brother Guram Gvaslia in 2014, with Guram as the CEO, and Denma as the creative director.

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