Steven Victor sees the music industry as more than just a numbers game. In the world of Spotify streams and YouTube views, he needs to see the artist as more than just their statistics. As Def Jam’s executive vice president and head of A&R (Artists and Repertoire), Victor is always on the lookout for new talent. He oversees a staff of 20 people responsible for A&R. Together, they’re in charge of the task of finding each new breakout artist the label signs.
“We just understand there are not a lot of opportunities in this community for jobs and there are not a lot of opportunities for young children and teenagers to see people that look like them succeeding in business. We wanted to bring that here,” Derrick Moore said to USA Today in his 2017 interview. Moore along with fellow Tennessee State University graduates, Clinton Gray and Emanuel Reed, launched their own Pizza Beeria in Nashville that same year. The restaurant was a huge hit locally, and took off to a point where they’ve already expanded before their second anniversary. The trio had a solid business plan, a knack for a good marketing strategy, and understood the importance of inclusion every step of the way.
Social media has reinvented the way we view activism. No longer do you need to pass out flyers or go knock on several doors to spread the word. A simple tweet to your followers or a post on Instagram will reach more people, in a short amount of time. This is especially true for individuals that are internet sensations or have a massive following. Social media presence is king in today’s society.