At first he blended in with every dark-skinned brother in the dimly-lit room. But when he took a seat in front of a blank canvas, with his back to the audience, I could see a spotlight shining directly down on him. He automatically began to stand out, the room was his, he owned it. Although the artist was wearing dark clothes and rocking a black skull cap, I identified a “favor” hovering over him.

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There is just something about a woman in heels or a man in a pair of loafers that makes you feel like you are on top of the world. You could stop traffic strutting across the street in your new heels, or a guy rocking a pair of his finest loafers, could get the girl at the party that he’s had his eye on all night. In the wide industry of fashion, shoes can make or break an outfit. Companies in the shoe industry understand the importance of comfortable and stylish shoes. It’s all about the brand. It has to look good, feel good and be good.   

Entrepreneurs that have a business in shoe wear are obsessed with their brand and making customers happy.

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