In an August 2001 episode of “Sex and the City,The fictional character “Samantha Jones” sets her sights on an Hermès Birkin Bag. 

Sure, the bag, named after French actress Jane Birkin, is practical and stylish. But Samantha is most interested in what carrying the world’s most difficult-to-get bag symbolizes: indisputable affluence and belonging to the cultural elite. 

But when she goes to the Hermès store, ready and willing to shell out $4,000 for the bag, Samantha is met with a five-year waiting list.  

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Los Angeles, California may not be one of the traditional ‘’big four’’ fashion capitals–New York, Paris, London, and Milan–yet the “City of Stars” has long served as a muse for designers and brands across the globe. Perhaps fashion’s obsession with LA iconography results from its relationship with the Hollywood film industry, or a matter of catering to customers elsewhere eager to emulate their favorite movie stars. Or maybe the city has a magnetic, alluring quality designers often strive–and fail–to truly capture.

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Last spring, around 150 excited attendees of The Row’s Winter 2024 Collection Presentation received a statement from Mary-Kate and Ashley Olsen, the label’s designers. According to New York TimesFashion Critic Vanessa Friedman, the statement read:  “We kindly ask that you refrain from capturing or sharing any content during your experience.” 

How dare they?

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