Athletes these days (especially high profile ones) have brands that they are responsible for. The Lebron James and Peyton Mannings of the world already need more hours in a day for all of the things they set out to achieve on the field and on the court as it is. Throw in the business goals they want to accomplish
, and it's impossible not to wonder how they manage to keep themselves sane. Here's a secret, the same tactic that they utilized to get a ring also works in business. It’s all about teamwork. Lebron, the consummate unselfish teammate and epitome of the phrase “leader of his team,”benefits from having a similar leader of his brand. That guy is his longtime friend and business partner, Maverick Carter.
