Judging by these words, you would consider a mess to be an entity that’s considered to be “disorderly” or “unorganized.” However, these very words spoken by Elizabeth Gilbert, journalist and best-selling author of Eat, Pray, Love, are just as affirming as the “mess” that created the company, “Mess in a Bottle.” Upon hearing those words, some people would actually think there’s a “mess” in a bottle, but that’s not the case. “Mess” is shortened for the word “message,” as in the affirming messages that are printed on many of the company’s products.