Fashion today is made up largely of big-name designers and models who create hype around the emphasis of product. Designers rely heavily on celebrities to promote their product by wearing it and have become more concerned with endorsements over the actual quality of their product. Not often is there a background accompanied with a stylistic piece, or somewhat of a story that is being told through the art. However, the founder of the Brain Dead apparel company Kyle Ng works alongside his partner Ed Davis to change the way we perceive the clothing that we wear.