Press Release
FOR IMMEDIATE RELEASE
Press Contact: Morton Edmonds
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Artist BerniE. Partners with Alzheimer’s Association to Present the “I Care” Collection to Raise Awareness for Alzheimer’s and Dementia
California Visual Artist Teams Up with Alzheimer’s Association and Alzheimer’s Los Angeles “Ensuring That Those Who Forget Are Not Forgotten”
RIVERSIDE, Calif. (November 28, 2022)—In honor of Alzheimer’s Awareness, renowned visual artist Bernard “BerniE” Edmonds has collaborated with the Alzheimer’s Association to present a Virtual Art Exhibition, an art collection and a music video entitled “I Care.”
The two words, I Care, represent a simple proclamation, but also a powerful sentiment as the world deals with the COVID-19 pandemic and it’s effects on those suffering with Alzheimer’s.
It’s a tribute to his mother who succumbed to Alzheimer’s and Dementia.
As part of his healing, the artist went to work on a series of paintings related to his experience as his mom’s caregiver and his interactions with his grandmother and grandfather who also battled with Alzheimer’s.
THE ‘I CARE’ COLLECTION – 3D virtual exhibition by Berni E. | art.spaces | KUNSTMATRIX
BerniE. brings his work to life I n the form of NFTs to benefit and bring Awareness to Alzheimer’s/Dementia. BerniE. is committed to donating a portion of the proceeds from the sale of his “I CARE” Collection of Fine Art & NFTs to support Alzheimer’s/Dementia and Caregivers Organizations.
More than 5 million Americans are living with Alzheimer’s, which is the sixth leading cause of death in the United State. According to the Association and senior advocates, since the COVID-19 pandemic, many Alzheimer’s patients have experienced cognitive decline.
BerniE is attempting to encourage others to show care and compassion for a vulnerable population.
“My aim is to bring attention back to the patients and their families to let them know that they are not forgotten, even in the midst of this COVID-19 crisis,” said BerniE. “Some of the most important people in the lives of Alzheimer’s patients are caregivers whose statement of profession is I Care. My mom and grandma would always ask why I was so helpful, and my answer was always, ‘because I Care.’”
More than a motto or catchy lyric, I Care is a creative initiative that the Alzheimer’s Association is happy to support.
“I was impressed with the uniqueness of his artwork and how the song symbolizes Alzheimer’s Awareness. The art truly moved me,” said Krystle Joseph, MBA, Manager of Walk to End Alzheimer’s (IE), Alzheimer’s Association, California Southland.
Learn more about the I Care Collection at icarealz.org and help to make a difference by showing you care. Spread the word through social media using #icarealz.
About BerniE.
BerniE. is an artist, sculptor, songwriter, and producer based in Southern California. His clientele list includes Michelle Obama, Earvin “Magic” Johnson, Oprah Winfrey, Oba Adeyeye Ogunwusi (King of Nigeria), NBC Studios, CBS Studios, and Stevie Wonder, to name a few. His work can be seen at California State University at San Bernardino, on the grounds of the Murillo Observatory. Also, at CSUSB’s Legacy Fountain, you can observe his bronze seated sculptures of Drs. Evan, Fau and Karnig, the three former Presidents of the University. A bronze bust of Booker T. Washington is on permanent display at the Historic Mission Inn Hotel & Spa in Riverside, California.
About Alzheimer’s Association
The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia—by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia. ™ For more information, visit www.alz.org or call the 24/7 Helpline at 800.272.3900
“I CARE” – Song by Beurgi
You can download the “I CARE” song on the various streaming services:
Spotify, Apple Music, iTunes, Amazon, Deezer, Napster, MediaNet, Shazam
About ICAREALZ.org
For more information about our mission and vision, please visit our website at www.icarealz.org. Connect with us on Facebook @icarealzbernie, Twitter @ICAREALZ , Instagram @ICAREALZ and TikTok @ICAREALZ.
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