Trends come and go within the fashion industry, but it takes just one person to dare to do something different and put the industry in a chokehold. The Y/Project is a brand that decided to change how clothes are perceived and transformed it into a more conceptual and indulgent art perspective.

The Y/Project is a Parisian fashion brand founded and launched by Yohan Sefaty in 2010 alongside co-founder Gilles Elalouf. Serfaty was an enigmatic and beloved designer who treated his brand as his personal wardrobe. In addition, he was the original ‘Y’ in the name. When the brand first started, it was mainly menswear with lots of dark colors, drapey fabrics inspired by Rick Owens, and austere designs. However, the brand took its first hit due to Serfaty’s untimely passing in 2013 due to cancer.