Selecting new pieces to add to your wardrobe can be frustrating for anybody, especially the ladies. You’ve got to find the right style, color, it’s gotta be in season, and it has to fit a certain way. Believe me, I understand. After sitting in waiting rooms, going in and out of seemingly every store in the mall that sells women’s clothes, hoping that the lady I’m with hurries up, and having to remain quiet about my frustration with this process. Hearing those dreaded words, “Let’s run to the mall real quick,” and cringing all over because you know that there is no such thing as “real quick” when there is shopping involved. Not to mention that you were baited by the follow up phrase, “We can swing by” whatever your favorite restaurant is, because nobody turns down that opportunity, right? So after being in the mall all day, trying to save your appetite to Hulk smash at the restaurant, and you’re on the brink of what feels like your stomach eating itself , I truly understand.
Now let’s put the shoe on the other foot. How difficult do you think it would be to make something that fits the criteria that we as consumers would want to buy? This is what designer Anine Bing experienced early on, and still managed to deliver a global women’s clothing line.
Anine Bing is the name and face behind the Anine Bing women’s clothing line. Since debuting in the summer of 2012, Bing has become a very successful brand. One of the things they have set out to do is provide new items more frequently than most of the competition. Ideally, designers put out lines each season. Anine Bing, however, has stepped away from the typical season to season method and chooses to put out a few new items from week to week.
Having new material so often works pretty well for Bing, by keeping the name relevant and constantly changing things up. Another thing that Bing avoids is limiting their creativity to developing things that are in season. While this is a seemingly risky move, today’s fashion is geared for people who love to take risks and break typical rules, which makes Bing right on time for this crowd of people.
The designer set out three years ago to make a line of clothing for women that live a life “on the go.” The kind of woman that likes to put outfits together on her own, and do so on the fly. She told Canadian based fashion publication, Style Calling, “My fabric choices are so important to me. The quality of the material I use in everything I design is important. The fabrics are very basic but luxurious. I work a lot in silk, linen and cashmere.” This line is full of pieces that are easily swapped out to suit what the customer has in mind. This allows the customer to create her own look by mixing and matching the different garments.
Who exactly is the person behind the name Anine Bing? Bing is a former model, which is how she was introduced to the fashion world. Bing used her time modeling to get to learn just about everything there was to know about the fashion industry. From properly setting up photo shoots, to fitting and styling, Bing was soaking it all up trying to find what her niche would be following her career as a model. After 15 years, Bing decided to call it quits and was ready to jump into doing her own thing. During her time modeling, she had dabbled in a few separate ventures before realizing what her new calling was within the fashion industry.
During her journey finding herself, Bing also found another creative passion: music. Bing joined a group called Kill Your Darlings. Later in the interview with Style Calling she said, “Music is like therapy to me. I love writing the music, singing, and creating it. The music is good for my soul.”
During that interview, she was asked if her music influences her design. She replied, “Absolutely. It has a very similar vibe. I use my music in the videos we create for the line. They go very well together. It’s that mellow, easy vibe with a little bit of a rock and roll touch – just like the clothes.”
The Anine Bing collection can be found in hundreds of boutiques across the country, or in one of the flagship stores. By next year, there will be several more flagship stores opening overseas to add to the one already in Belgium. For Anine Bing, business is definitely booming!
– Blake Holmes