In the hip-hop community, there is no denying that it pays to have connections. We’ve seen how producing performers like Drake attach their names to music acts, and almost instantly, a breakthrough artist is born. The Canadian rap master started his record label, October’s Very Own Sound, in 2012 as an offshoot of Warner Bros. Records. Since then, he has been monopolizing the Canadian rap scene, signing upcoming artists left and right. His first signee, Partynextdoor, has received much praise from rap critics and listeners in the span of just one year.
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