Getting into the fashion industry is not an easy task. Fashion evolves quickly and nothing is predictable, designers have to be alert and stay on their toes. Dedication and hard work are just a couple of the attributions one would need to make a name for themselves in the world of fashion. Those characteristics are exactly what gave two young teens an opportunity to get their foot in the door and turn their dreams of owning a clothing line into a reality. Lucid Footwear and Clothing, was founded by twin brothers Betts and Chet DeHart when they were just 13-years-old. They used the funds they made from their YouTube channel to jump start their brand. Lucid FC fashion label based in Atlanta has gained popularity for its high-end streetwear and eye-catching logo. “I’ve always not wanted to live the normal lifestyle of working all day and then coming home at dinner time. It sucks. I don’t want to do that. I guess that’s another reason why I do this,” said one of the twins in their Materialistic Documentary, detailing their start in the industry.
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