Most generations have a playground trend, like kendamas or silly bands, that spread through schools like a wildfire. Millennials in America were obsessed with beaded crafts, from lizard shaped keychains, friendship bracelets to handmade purses that could barely hold a wallet. Every kid either beaded or knew someone who did. And like most of these typical kids’ crafting trends, it was expected to be nothing but a nostalgic memory once you left school. But, fashion designer Susan Alexandra refused to let the fun, vibrant appeal of this craft go to waste.
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