Taylornomics: The Impact of Taylor Swift

As the Chiefs take on the 49ers this Sunday, one thing is for certain: viewers will be sure to see America’s sweetheart draped in bright red and cheering for her newfound lover, Travis Kelce

In March of 2023, one of the biggest concerts in history started to make its way through the United States, selling out the country's largest stadiums, each holding on average about 70,000 people. Fans decked in purple sequins, cowboy boots, denim, pink hearts and cardigans lined up outside of these stadiums for hours, sometimes even days, to enter the doors and see the artist that many have loved since childhood. 

You are unauthorized to view this page.