Forever 21: The Fall of the Fast-Fashion Family Enterprise
Dom Won Chang and his family founded one of the largest fast-fashion retailers in the US. They fully captured the “American dream,” having immigrated from South Korea in the mid-80s building their company from the ground up. For over thirty years, the Changs maintained a recognizable and fast-growing brand up until only a few years ago when the worldwide retailer suddenly filed for bankruptcy. This is the tragic tale of the fall and rebirth of the fast-fashion family retailer, Forever 21.